‘Tis the season to be giving. With Christmas just around the corner, we give thanks to being with our loved ones for being able to get through this one very rough year together.
Local record label and music community hub, Zendyll Records, has recently released a brand new take on the Sam Willow’s original track, ‘I’m Gonna Be Loved (This Christmas)’. Recorded with an accompanying music video which was shot in Zendyll’s studio, ‘I’m Gonna Be Loved (This Christmas)’ includes Singapore’s very own rising acts including Shye, Estelle Fly, Shak, Rangga Jones and Dominic Chin.
The goal — to reach out to those who have been impacted in more ways than one, namely the Children’s Cancer Foundation.
With their annual flagship fundraiser, Hair for Hope, cancelled this year in light of the pandemic, the Children’s Cancer Foundation has had to deal with increase in financial support by caregivers who have had their incomes reduced, and increase in counselling requests for families burdened not just in health, but also social and financial challenges during this time.
From now until 7 January 2021, the team at Zendyll has set up a Giving.sg donation drive with 100% of gross donations going directly to the Children’s Cancer Foundation, which will help in supporting lives of children with cancer, as well as their families.
Please go to the CCF page on Giving.sg to read about first hand accounts by some of the children supported by the CCF. Christmas is definitely the time for giving – but let us all endeavour to do more beyond just one season, but always where we can.