Now Running Until March 31st
Monday – Sunday // 10:00am – 7:00pm
🎟 $17, Polaroid Exhibition General Admission only
🎟 Free for Local Students and Seniors
📍 National Museum of Singapore
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Pictures in a minute. SX-70. The excitement associated with the development and release of Polaroid's third generation of cameras and films in the 1970s would be the pinnacle of Polaroid Corporation's achievements. None encapsulated this more than the SX-70 that went on to become one of the most iconic cultural icons of our time. SX-70 was the first 'truly instant' camera as the film flicks out of the camera 1.2 secs after exposure. Visit our exhibition, In An Instant, Polaroid at the Intersection of Art and Technology and check out our display of Polaroid cameras including models from 1990s – 2000s which were largely modifications of earlier products! Free admission for local students and seniors! #InAnInstantAtNMS #nationalmuseumsg #nationalmuseumofsingapore #Musesocial #Musetech
In an age where apps provide instant services and smartphones allow us to capture just about anything and everything in an instant, the culture of now has never been so prevalent.
Its origins can arguably be traced back to the late 1940s when Edwin Land first introduced the Polaroid camera to the world, marking a technological breakthrough in the history of photography.
Instant photography was born, predating the digital age in which we live today. Polaroid’s unique qualities inspired artists and photographers including Andy Warhol, Ansel Adams, Lucas Samaras and Barbara Crane, while capturing the imagination of everyone else.
Allowing people to share their pictures with a click of the shutter – memorialising that special moment in a matter of seconds – Polaroid was very much the social network of its time. Through a wide range of Polaroid artworks and artefacts, this exhibition offers insight into the story of Polaroid photography, while exploring the impact of instant photography and this social phenomenon of instantaneity on us today.
Image caption: © The Guy Bourdin Estate 2018 / Courtesy of Louise Alexander Gallery