On Tuesday, February 12 at 9pm ET/PT, a new supermodel competition series comes to light in the form of ‘The Face’.

Hosted by ANTM’s Nigel Barker, this 7-episode series shows the final 12 aspiring models with 3 separate mentors. With a name and format closely similar to the TV singing competition series ‘The Voice’, Team Naomi vs Karolina vs Coco is the fashion parallel.

Here are the combined 3 on-air promos of ‘The Face’.

ALL 3 ‘THE FACE’ PROMOS from Coco Rocha on Vimeo.

On-screen, it’ll be interesting to see how each of the 3 models bring their personalities and off + on-runway experience together, as they evidently portray a spectrum of varying backgrounds, style, look (and age) – with Coco Rocha being the youngest at 25.

Produced by Shine America with Naomi Campbell as one of the executive producers, elimination rounds are via competing photo shoots and eventually the winner gets a contract with Ulta Beauty, to um…be their face.

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(L – R) Naomi Campbell, Karolina Kurkova, Coco Rocha

Meet the first 24 contestants here  , before the final 12 on your telly.  We’ve shortlisted our favourites, so should you!

Fans of “The Face” can access exclusive content and join the conversation on the show’s social accounts, including Facebook, Twitter,Tumblr, Google+ and Pinterest.

Fans may tweet or read about the series using #TheFace hashtag on Twitter.

The supermodel coaches and host can also be followed via Twitter using @NaomiCampbell, @KarolinaKurkova, @CocoRocha and @NigelBarker.

All images via Oxygen Network